The most frequent mistake I’ve seen (and the one I’ve made most frequently) is client sign-off of a website interpreted by its authors as commitment to design integrity, when the reality is the purchaser’s transfixed by beautifully-balanced, pre-assembled jigsaw puzzles restricted by fixed arrangements. Eventually somebody’s going to take it off the shelf and shake it.

What will it be then?

Good conceptual article about designing for every state, not just the best state.