Skip to main content

Front-end web person. My official title is actually still "Webmaster".

www.facebook.com/aschwandtarbogast

twitter.com/andrea

andreaarbogst.com

bluefootagility.com

Andrea Arbogast

Andrea Arbogast

Content and Design Are Inseparable Work Partners

1 min read

Our user experiences are a reflection of our organization’s structure. If we want content and design to feel integrated, we need to integrate our organization.-- Jared Spool

Very interesting article about content, ux, and design. Still thinking about the best way to organize the web team/OUR/IT to produce a better web site.

I’m betting, for the airline’s design team, the boarding pass isn’t considered content. No author created it. It’s probably not in the purview of the Content Strategy group.

The organization doesn’t consider the boarding pass to be content because it’s algorithmically generated by software. Yet, for the user, it’s the most important content they needed. This disconnect is a huge problem.

Andrea Arbogast

Editorial: Vegas, MySpace, and the Tyranny of Taste

1 min read

The entire Internet should not be a sea of parallax-scrolling Helvetica/Georgia-fonted whitespace and giant photo sites. The Internet is wonderful because of its diversity in styles as well as opinions. Back in the first Internet boom, a book came out that I treasured: Fresh Styles for Web Designers. I did not like all the styles that were showcased. In fact, I didn’t like most of them. But it celebrated an aesthetic of individual expression over slavish adherence to a single standard. I reveled in possibility of an Internet that looks like the buildings on the streets on San Francisco and the faces on its buses. I celebrate a human Internet.
— Christina Wodke

I have often felt myself feeling empty and wanting more the web than what the current design trend of the day has to offer. Remember pixel fonts? Bubbly Web 2.0? Wicked worn? All overproduced, just like that pop music I can't stand. We need a more singer-songwriter web.