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Our user experiences are a reflection of our organization’s structure. If we want content and design to feel integrated, we need to integrate our organization.-- Jared Spool
Very interesting article about content, ux, and design. Still thinking about the best way to organize the web team/OUR/IT to produce a better web site.
I’m betting, for the airline’s design team, the boarding pass isn’t considered content. No author created it. It’s probably not in the purview of the Content Strategy group.
The organization doesn’t consider the boarding pass to be content because it’s algorithmically generated by software. Yet, for the user, it’s the most important content they needed. This disconnect is a huge problem.
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I have often felt myself feeling empty and wanting more the web than what the current design trend of the day has to offer. Remember pixel fonts? Bubbly Web 2.0? Wicked worn? All overproduced, just like that pop music I can't stand. We need a more singer-songwriter web.